I am a Melbourne-based web copywriter, journalist, editor and wordsmith with a difference:
My extensive work as an award-winning journalist sets me apart.
For 10 years I've worked as a technology and business journalist (Rolling Stone, The Atlantic, SmartCompany, Crikey, etc), web copywriter and strategist, interviewing thousands of business owners, cracking stories and delivering satisfying results for my clients.
My experience as a journalist means I write with knowledge and authority in a way others can't.
That's why companies like KPMG, Data Republic, Dropbox, Loud + Clear, SelfWealth and Envato, along with many more, trust me to write captivating, intelligent and engaging content.
My writing has appeared on behalf of my clients in several high-profile publications
Blogs, editorial, ghostwriting, longform and everything in-between
Ongoing blog content, articles, editorials and ghostwriting. If you've got something to say, I can help you say it.
Do you need to go deeper and explore a topic in more detail, nuance and depth? I can help.
Making a new website, rewriting one or moving to a new design? You need a quality copywriter. It's just as important as visual design!
Award submissions, speeches, EDMs, annual reports, exec. summaries and more. If you need something written, I can write it.
Business training and strategy
Give your entire company a writing boost. I offer training to help up-skill staff in writing, whether that be in reports, presentations or just everyday emails. You'll be surprised at how much smoother business life can be.
Style, tone and voice
It's hard to stand out. I can help your business craft a tone of voice and style that is right for you and nobody else.
Here's what you get (and what sets me apart)
Someone on your level
I've interviewed CEOs, billionaires and start-up founders who are changing the world. If you're in business, chances are good I've written about your industry.
Copy with strategy
Words are important. But knowing what you want to achieve is critical. I work with to understand clearly what that is before I pen a single sentence.
Your tone of voice
I've written for ASX200 companies, and ghostwritten for CEOs in the Australian Financial Review, Entrepreneur.com and Inc. All in your voice. Not mine.
I'm a journalist. That means I know the meaning of a deadline. We come up with a timeline together and work to hit those milestones.
Results that will satisfy
Sometimes when you hire a copywriter, they impose restrictions on you. Not with me. I work with you until you're completely happy.
Web copy that works
My experience in UX and web design means I work alongside researchers and designers to create copy that fully integrates with the purpose of a page.