WHY USE STAFFORD CONTENT?

 

BECAUSE I HAVE THE EXPERIENCE TO TAKE YOUR web COPY and content TO THE NEXT LEVEL.

 

 

I’M A widely-published and award-winning JOURNALIST, PROFESSIONAL WRITER AND COPYWRITER WITH AN UNDERSTANDING OF WHAT IT TAKES TO WRITE GOOD QUALITY CONTENT THAT DOESN’T DUMB DOWN OR CONDESCEND.

 

WHETHER YOU NEED WEBSITE COPY, AN ANNUAL REPORT, A SERIES OF BLOGS OR A DETAILED EDIT OF YOUR MARKETING MATERIAL, I CAN HELP.

 

I’ve worked with businesses and publications including The Mandarin, Envato and SmartCompany, the ASX-listed Touchcorp, and Maddern Financial. My client base is constantly growing.

My content has been commissioned and branded for businesses including IBM, SAP, The Commonwealth Bank, along with tech start-ups like Powershop.

I write in-depth articles with comprehensive research. I write blogs. I write reports and craft quality award submissions.

I use rich content to get your message across to the right audience, in the right way. 

But so what?

You can hire someone for $10 an hour to write some crappy blog posts.

 

WHAT MAKES ME DIFFERENT?

 

EXPERIENCE.

 

KNOWLEDGE.

 

I’M A STORYTELLER FIRST AND A MARKETER SECOND.

 

 

I started my career as a business journalist, rising to the ranks of Deputy Editor at SmartCompany.com.au, the largest small business publication in Australia.

I interviewed thousands of small business owners, every day. I learned first-hand how hard it can be, what affected their industries the most, and the complexities in running a complicated business.

I judged our business competitions and hosted webinars. I spoke about business issues on 3AW, the ABC and The Project. I represented SmartCompany at national conferences. 

I went toe to toe with Gerry Harvey, and wrote the story that started the "Gerry Harvey hates the internet" debate. 

I helped launch a tech publication, TechCompany, that was sent to tens of thousands of subscribers every week. My work appeared on publications on Crikey, Business Spectator and StartUpSmart. I wrote dozens of stories every week focusing on the best and brightest small businesses in the country - watching trends as they developed and staying on top of the latest changes.

I was stuck in multiple budget lock-ups, including the Henry Tax Review.

I interviewed some of the most successful people in the world, including the head of analytics from Barack Obama's 2012 presidential campaign.

All before I turned 30. 

Does this show I’m a good writer?

Sure.

But it also shows something else…

 

I KNOW HOW TO DELIVER COMPLEX INFORMATION IN A CAPTIVATING WAY TO DIFFERENT AUDIENCES.

 

I DON'T DUMB DOWN. I DON'T SIMPLIFY. I PUT CONTENT THROUGH A PRISM THAT HELPS PEOPLE UNDERSTAND.

 

When you're a journalist writing multiple stories a day for a publication read by some of the most powerful people in business, you can't get by with a superficial understanding.

I know to ask the right questions and understand a topic quickly. 

When I was at PwC, I created a B2B content strategy for the company's digital consultancy, Digital Change. I served as editor of the firm's content hub, Digital Pulse, and started an email publication that rose from nothing to 1,000 subscribers within less than a year.

Flipboard added the site to its list of curated content for Australian subscribers.

I wrote a large portion of, and edited a report for the Institute of Chartered Accountants on the future of digital currencies. 

At MYOB, as a digital copywriter I continue to conjure copy that increases traffic and conversions.

And as a freelance writer, my work has appeared on international publications such as VICE and The Atlantic, along with entertainment-focused publications like Polygon and EDGE.

 

 

I’M An experienced WRITER, published across a wide range of mastheads - FIRST AND FOREMOST. THAT’S WHAT HELPS ME SELL YOUR STORY.

 

BY COMBINING MY WRITING EXPERIENCE, WITH MARKETING ACUMEN, I KNOW HOW WRITE CONTENT FOR YOUR BUSINESS THAT PEOPLE ACTUALLY CARE ABOUT.

 

AND NOW, THROUGH STAFFORD CONTENT, I WRITE MATERIAL FOR BUSINESSES TO HELP THEM GET THE ATTENTION THEY NEED.

 

I have written complex articles, blog posts and showcases for Envato, The Mandarin and SmartCompany, along with smaller SME clients such as accounting firm Maddern Financial.

These were designed for high-end clients including the Commonwealth Bank, SAP, IBM Acquia and more.

At Stafford Content, I have written for some of the most respected business publications, for content sponsored by some of the country’s largest companies.

When it comes to the content representing your business, it's not enough to know a little bit of SEO or have the ability to craft some words together.

You need a writer who has watched the Australian technology and small business markets for years, who has crafted major projects for serious clients and understands what it means to interview and write about some of the most successful people in the world.

Of course, I bring SEO knowledge to my writing - you can't go through a career in web publishing without it. I understand data. I know what’s trending and how to get your content seen across various social networks. 

But you need more than that.

What you need most is a writer who understands how to take content and write engaging material for your business without being condescending or dumbing things down.

 

take your web copy and content to the next level.

WANT TO KNOW HOW I CAN HELP?